07/17/2025
When it comes to essentials in today’s ultra-competitive digital world, internet marketing in Baton Rouge is exactly that. The landscape can seem daunting if you are a local business owner trying to show up on Google or a local service provider with plans to expand your business across Louisiana. One thing we are certain about, a robust online strategy can make or break your success.
This Ultimate Guide to Internet Marketing in Baton Rouge (2025 Edition) walks you through everything you need to know to get ahead—from SEO to social media, paid ads, and email campaigns.
Table of Contents
- What Is Internet Marketing?
- Why Baton Rouge Businesses Need Digital Marketing in 2025
- Local SEO: Be Seen Where It Matters
- Google Business Profile Optimization
- Paid Advertising: Targeted Google Ads, Local Service Ads & Facebook Ads
- Social Media Marketing Strategies That Work Locally
- Content Marketing That Converts
- Email Marketing Campaigns That Nurture Customers
- Web Design That Sells
- Must-Have Marketing Tools in 2025
- What Is Internet Marketing?
Internet marketing is all online strategies used to promote a business, brand, or product. It includes:
- Search engine optimization (SEO)
- Social media marketing (SMM)
- Pay-per-click advertising (PPC)
- Content creation
- Email marketing
- Website design & UX
For Baton Rouge businesses, internet marketing allows you to reach your ideal audience where they’re spending the majority of their time—online.
- Why Baton Rouge Businesses Need Digital Marketing in 2025
Let’s face it, more people are searching online for local businesses than ever before. The top search engine in all of the world is Google.
So if you’re not showing up on page one—or if your online reviews don’t match up with competitors—you’re losing potential leads daily. The businesses succeeding in Baton Rouge today are:
- Running targeted display and video ad campaigns
- Ranking in the top 3 on local maps
- Building strong followings on their social media channels like Instagram and Facebook (Meta)
- Sending automated email campaigns
- And investing in professional websites that keep users engaged with their content
- Local SEO: Be Seen Where It Matters
Local SEO is how Baton Rouge businesses get found by people searching for “near me” services.
Key Local SEO Tips:
- Use city-specific keywords: plumber Baton Rouge, lawyer Baton Rouge, best crawfish in Baton Rouge
- Build local backlinks
- Create dedicated service area landing pages
- Get listed on all available online directories like Yelp, BBB, and your local Chamber of Commerce websites.
Make sure you optimize your website’s title tags, H1s, and content for your business products and services.
- Google Business Profile Optimization
Your Google Business Profile (GBP) is crucial for visibility in Google Maps and local searches. 36% of your SEO score is based on keeping your Google Business Profile updated consistently.
Tips for Baton Rouge Businesses:
- Add accurate Name, Address, Phone information
- Post high-quality photos and logos of your business
- Collect 5-Star reviews and respond to them
- Post weekly updates or promotions
This is free real estate on Google—use it well!
- Paid Advertising: Google Ads & Facebook Ads in Baton Rouge
Google Ads, Local Service Ads and Facebook Ads are powerful ways to generate leads fast.
Why They Work in Baton Rouge:
- You can geo-target specific parishes, zip codes or neighborhoods
- You can retarget your website visitors
- You can run multiple test messages and adjust in real-time
The Google Local Service Ads now appear above Google PPC Ads on search results. The LSA is a direct lead generation tool as opposed to the traditional Pay Per Click campaign.
2025 tip: Use Performance Max on Google and Lead Form Ads on Facebook for the best ROI.
- Social Media Marketing Strategies That Work Locally
Social media is more than just selfies and memes—it’s a very strong brand builder.
What Works in Baton Rouge:
- Behind-the-scenes posts of your local team
- Baton Rouge event participation and live stories
- Local giveaways and tag-a-friend promos
- Customer testimonials and shoutouts
Be where your customers are: Facebook, Instagram, TikTok, and LinkedIn (for B2B).
- Content Marketing That Converts
Blogging and video content are the absolute best ways to build trust and authority for your brand.
Content Ideas for Baton Rouge Marketers:
- How-to videos for your services
- Local business spotlights
- Educational blog posts with keywords that focus on your products and services.
Google rewards your website for useful content—start publishing regularly!
- Email Marketing Campaigns That Nurture Customers
Email marketing is your secret weapon for helping drive consumers to action.
Must-Use Emails:
- Series of welcome emails
- Abandoned cart follow-ups
- Monthly newsletters
- Local promotions and event invites
- Web Design That Sells
Your website is your 24/7 salesperson. In Baton Rouge, where competition is fierce, you need a fast, mobile-friendly site with loads of content. The reason you want all of those things is to keep the user engaged and on your website for as long as possible.
Web Must-Haves:
- Clear calls to action (CTA)
- Localized content with Baton Rouge keywords
- Testimonials and trust signals
- Online booking or contact forms
Make sure it loads in under 3 seconds and is easy to navigate on mobile.
- Must-Have Marketing Tools in 2025
Here’s what Baton Rouge marketers are using in 2025:
SEO: Ahrefs, Surfer SEO, Google Search Console
Ads: Google Ads, Meta Ads Manager
Email: Klaviyo, Mailchimp, Constant Contact
Design: Canva, Adobe Express
Scheduling: Buffer, Later, Hootsuite
Analytics: Google Analytics 4, Hotjar
Baton Rouge businesses that dominate online in 2025 will be the ones who invest in strategy, not just tactics. From SEO and social to email and design, everything works better when it’s aligned.
Need help? Whether you’re just starting or scaling up, our team is ready to help you win the online game.
