03/11/2026
FOR IMMEDIATE RELEASE
March 11th, 2026
Chris Blades Promoted to Director of Sales at Guaranty Media and Gatorworks, Expanding Leadership in Digital Marketing and Strategic Partnerships
BATON ROUGE, La. – Guaranty Media announced the promotion of Chris Blades to Director of Sales, where he will lead the company’s revenue strategy across its radio properties and digital marketing agency Gatorworks.
Blades, a 22-year veteran of the Baton Rouge media industry, will oversee sales strategy, revenue growth, and integrated marketing solutions for all of Guaranty Media’s clients.
His role will focus on helping businesses leverage the combined power of broadcast radio, streaming platforms, and advanced digital marketing solutions to drive measurable results.
“Chris has a unique ability to connect creative storytelling with real business outcomes,” said Gordy Rush, Guaranty Media VP of Business Development. “His experience in traditional broadcasting, digital marketing, and leadership makes him the ideal person to guide our sales team.”
A five-time Emmy Award winner, Blades has built a decorated career spanning journalism, creative services, and digital marketing. He has also earned the prestigious CBS Eye on Excellence National Marketing Award and has been part of news and creative teams recognized with multiple Regional Edward R. Murrow Awards.
Blades began his career at WAFB-TV in 2002 as a news photographer, he later transitioned into marketing roles at the station, becoming Director of Marketing and Creative Services. In that role, he led teams in developing impactful television and digital campaigns for the station and local businesses.
Blades then transitioned into digital marketing strategy, where he quickly became a top performer and leader in the space. His expertise spans a wide range of modern marketing platforms including Streaming TV, Streaming Radio, Google Paid Search, Local Service Ads, SEO, targeted email, social media advertising, targeted display and video, and YouTube advertising.
In his new role as Director of Sales at Guaranty Media, Blades will oversee the company’s integrated sales efforts and continue expanding digital marketing solutions through Gatorworks, helping businesses combine traditional media reach with advanced digital targeting.
“Guaranty Media has been a mainstay in this community for over 100 years, I’m incredibly honored to be given this opportunity,” Blades said. “We have an incredible team who thrive on relationship building, powerful brands that connect with the community and the local experts in digital marketing strategy all under one roof. I’m excited to lead our sales team as we continue helping local businesses grow.”
Reach out to Chris and our team at Guaranty here: chris.blades@guarantymedia.com
